About Us
We started our journey in 2021, aiming to bring imitation jewellery to everyone in the UK at more affordable prices. We look to provide modern day alternatives to fine and precious jewellery without compromising on style.
Born and bred around the famous Soho Road in Birmingham, Indian attire and jewellery have always been a part of our life. We wanted to bring that accessibility to people all over the UK by offering an online presence backed by genuine attention to detail.
The pandemic pushed us into action! After careful research and consideration we have partnered with trustworthy suppliers in India to bring you our products and we now welcome you to be part of our humble beginnings.
Born and bred around the famous Soho Road in Birmingham, Indian attire and jewellery have always been a part of our life. We wanted to bring that accessibility to people all over the UK by offering an online presence backed by genuine attention to detail.
The pandemic pushed us into action! After careful research and consideration we have partnered with trustworthy suppliers in India to bring you our products and we now welcome you to be part of our humble beginnings.